Women sometimes tell me, “But I don’t know how to negotiate for myself,” as if it’s a fact as obvious as the sky.

I don’t buy that for a second.

As a coach who’s helped women earn over $3 million and counting in additional compensation—the issue is not that women are somehow inherently inferior at negotiation.

The real truth is that we’re operating in systems that penalize us for using negotiation skills, and we’ve been socialized to doubt what we already do brilliantly.

She was feeling shaky about asking to be paid what she had earned before.
Why? Because she had a story in her head: “I was probably overpaid in my last job.”

So she considered playing it safe, asking for a lower number—just to get her foot in the door.
But it didn’t feel good—or right.

Celebrating my client who earned a promotion to Senior Manager at her AI startup, along with a $25K raise. Despite facing doubts due to her age and gender, she redefined authority and proved her capability. Here’s what we did in coaching…