I read Women Don’t Ask … it changed my life. I realized when I was growing up in South Korea, it was common for women to haggle and bargain, so the concept of negotiating was natural. But in America, I saw most women were not comfortable negotiating for themselves.

That realization lit a fire in me. I thought, maybe it’s not about “fixing” women — maybe it’s about practicing what we were never taught to do out loud.

Too often, the approach women are taught is based on outdated models—confrontation, brinksmanship, and posturing.

Because the win isn’t just about getting a “yes.” It’s about learning to advocate for yourself in a way that feels grounded, genuine, and generative—even if the answer is “no.”